Has your pet been receiving long term medication for a chronic (non life-threatening) health problem for months or even years, without a true cure ever taking place?

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Dogs have been fed kibbled foods for the past fifty or so years with what seems to be great results. Dogs are not dying outright from starvation or malnutrition, and seem to be happy and fairly healthy. Continue…

The Whole(istic) Truth About Pet Food

“Although we have come to accept commercial foods as being normal or natural ways to feed animals (and indeed ourselves), in fact they are not. Continue…

There is a veil obscuring the truth about pet foods. It is a tapestry of appliques including faulty science, commercial greed, regulatory imperiousness, professional egoism, marketing legerdemain, and consumer naivete and desire for ease. By and large, the accepted dogma about how to feed and achieve health is wrong, very wrong. Continue…

The answer is simple. Yes! By reducing the processed commercial food in your pet’s diet you will be adding vitality to your pet’s body. Increased vitlity translates to an improved ability to heal. Continue…

For the vast majority of pet dogs (modified wolves), cats (modified desert predators) and ferrets (modified polecats), a diet of McCans or McKibble is their everyday reality. Continue…

Nutrition is perhaps the most intimate and important of individual biological experiences. Continue…